For nearly three decades, IBM has partnered with the United States Tennis Association (USTA) to bring this prestigious sporting event to life for millions of fans, players, coaches, and even the media. This year players from Roger Federer to Serena Williams, along with their coaches, will be utilising IBM AI-powered tools to sharpen their game plan and skill. Better still, IBM Watson is also reinventing how fans experience the US Open, taking it far beyond simply reporting the very latest Novak Djokovic news. Watson Virtual Assistant will help the hundreds of thousands of fans visiting the tournament to successfully navigate everything from maps to dining options, along with making the US Open Schedule seem so much less daunting. IBM Watson's AI capacity enables it to see, hear, and understand the most exciting moments recorded on video.